Marketing Automation – CRM

Hiring for EdTech

From 5 to 10 year(s) of experience
₹ 8,00,000 - 13,00,000 P.A.

Job Description

Overall Experience: 6-8 years


Relevant Experience :5-7 years


Position Objective: Email Marketing and Database Management


Roles and Responsibilities

  • Build and deploy campaigns in automation tool with input from various stakeholders across the organization
  • Setup & execute ad-hoc campaigns, journeys
  • Provide first-line support to marketing team members on the functionality of the marketing automation platform
  • Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; list management
  • Perform day-to-day database maintenance, employing best practices
  • Analyse database, campaign performance and suggest improvements
  • Knowledge of email best practices to increase deliverability, engagements, and lowering the spamming rates
  • Strong project management skills and ability to work with tight deadlines
  • Excellent communication, presentation and interpersonal skills
  • Monitor and report on the performance of campaigns to the team whenever asked

Mandatory Skills

  • A minimum of 3 years of experience in digital marketing, with a focus on marketing automation or email marketing.
  • Working Knowledge of in HTML/CSS is required, and email coding practices for responsive campaigns.
  • Strong attention to detail and process driven mindset
  • Ability to work in multi-disciplinary and cross-functional teams
  • Strong analytical, problem solving and planning skills - previous experience generating campaign metrics is preferred
  • High energy with the ability to manage multiple initiatives within tight deadlines
  • Proven ability to take initiative, measured improvement, influence team members, and achieve results
  • Ability to build collaborative relationships

Knowledge / Desired Skills:

  • Create/design emails, landing pages and forms. Manage A/B tests campaigns, and continuously optimize campaigns to improve performance
  • Worked on Salesforce as Admin
  • Proofread program/journey emails for clarity, grammar, spelling and overall quality
  • Ensure prompt and accurate communication via email to minimize unsubscribes/spamming
  • Advance lead scoring and support asset tracking.
Key Skills
Skills highlighted with ‘‘ are preferred keyskills

Education

UG:Any Graduate

PG:MBA/PGDM in Marketing

Company Profile

Career Catalysts HRC Pvt. Ltd.

EdTech firm in Mumbai

Company Info
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Contact Company:Career Catalysts HRC Pvt. Ltd.

Salary:

8,00,000 - 13,00,000 P.A.

Role Category:

Digital Marketing

Role:

Email Marketing

Employment Type:

Full Time, Permanent