Marketing Automation – CRM

Overall Experience: 6-8 years

Relevant Experience :5-7 years

Position Objective: Email Marketing and Database Management

Roles and Responsibilities

• Build and deploy campaigns in automation tool with input from various stakeholders across the organization
• Setup & execute ad-hoc campaigns, journeys
• Provide first-line support to marketing team members on the functionality of the marketing automation platform
• Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; list management
• Perform day-to-day database maintenance, employing best practices
• Analyse database, campaign performance and suggest improvements
• Knowledge of email best practices to increase deliverability, engagements, and lowering the spamming rates
• Strong project management skills and ability to work with tight deadlines
• Excellent communication, presentation and interpersonal skills
• Monitor and report on the performance of campaigns to the team whenever asked

Mandatory Skills

• A minimum of 3 years of experience in digital marketing, with a focus on marketing automation or email marketing.
• Working Knowledge of in HTML/CSS is required, and email coding practices for responsive campaigns.
• Strong attention to detail and process driven mindset
• Ability to work in multi-disciplinary and cross-functional teams
• Strong analytical, problem solving and planning skills - previous experience generating campaign metrics is preferred
• High energy with the ability to manage multiple initiatives within tight deadlines
• Proven ability to take initiative, measured improvement, influence team members, and achieve results
• Ability to build collaborative relationships

Knowledge / Desired Skills:

• Create/design emails, landing pages and forms. Manage A/B tests campaigns, and continuously optimize campaigns to improve performance
• Worked on Salesforce as Admin
• Proofread program/journey emails for clarity, grammar, spelling and overall quality
• Ensure prompt and accurate communication via email to minimize unsubscribes/spamming
• Advance lead scoring and support asset tracking.