CRM Marketing Manager

From 5 to 10 year(s) of experience
₹ 5,00,000 - 13,00,000 P.A.

Job Description

Roles and Responsibilities

  • Build and deploy campaigns in automation tool with input from various stakeholders across the organization
  • Setup & execute ad-hoc campaigns, journeys
  • Provide first-line support to marketing team members on the functionality of the marketing automation platform
  • Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; list management
  • Perform day-to-day database maintenance, employing best practices
  • Analyse database, campaign performance and suggest improvements
  • Knowledge of email best practices to increase deliverability, engagements, and lowering the spamming rates
  • Strong project management skills and ability to work with tight deadlines
  • Excellent communication, presentation and interpersonal skills
  • Monitor and report on the performance of campaigns to the team whenever asked

Mandatory skills

  • A minimum of 3 years of experience in digital marketing, with a focus on marketing automation or email marketing
  • Experience in working with Webengage would be a plus
  • Working Knowledge of in HTML/CSS is required, and email coding practices for responsive campaigns
  • Strong attention to detail and process driven mindset
  • Ability to work in multi-disciplinary and cross-functional teams
  • Strong analytical, problem solving and planning skills - previous experience generating campaign metrics is preferred

High energy with the ability to manage multiple initiatives within tight deadlines

Desired skills

  • Create/design emails, landing pages and forms. Manage A/B tests campaigns, and continuously optimize campaigns to improve performance
  • Worked on Salesforce as Admin
  • Proofread program/journey emails for clarity, grammar, spelling and overall quality
  • Ensure prompt and accurate communication via email to minimise unsubscribes/spamming
  • Advance lead scoring and support asset tracking

Key Skills
Skills highlighted with ‘‘ are preferred keyskills


UG:Any Graduate

Company Profile

Career Catalysts HRC Pvt. Ltd.

Times Professional Learning (TPL) is the most exciting start-up in Indian education. With the credibility, reach and backing of the Times of India group, TPL seeks to set the bar high in professional education while catering to a broad age & stage of learners.

Company Info
View Contact Details+

Contact Company:Career Catalysts HRC Pvt. Ltd.

Address:location: Jogeshwari, Mumbai


5,00,000 - 13,00,000 P.A.



Role Category:



Marketing - Other

Employment Type:

Full Time, Permanent